{"id":1576,"date":"2008-11-28T00:00:00","date_gmt":"2008-11-28T00:00:00","guid":{"rendered":"http:\/\/localhost\/wordpress\/2008\/11\/strategic-challenge-of-polysensorial-knowledge-%e2%80%93-bringing-the-%e2%80%9celephant%e2%80%9d-into-%e2%80%9cfocus%e2%80%9d\/"},"modified":"2008-11-28T00:00:00","modified_gmt":"2008-11-28T00:00:00","slug":"strategic-challenge-of-polysensorial-knowledge-%e2%80%93-bringing-the-%e2%80%9celephant%e2%80%9d-into-%e2%80%9cfocus%e2%80%9d","status":"publish","type":"post","link":"https:\/\/www.transcend.org\/tms\/2008\/11\/strategic-challenge-of-polysensorial-knowledge-%e2%80%93-bringing-the-%e2%80%9celephant%e2%80%9d-into-%e2%80%9cfocus%e2%80%9d\/","title":{"rendered":"STRATEGIC CHALLENGE OF POLYSENSORIAL KNOWLEDGE \u2013 BRINGING THE \u201cELEPHANT\u201d INTO \u201cFOCUS\u201d"},"content":{"rendered":"<p>Introduction <\/p>\n<p>The following summary table follows from a concern with the strategic bias towards metaphoric framing solely through &quot;vision&quot; rather than through appropriate use of other senses and &quot;ways of knowing&quot; (Metaphor and the Language of Futures, 1992; Antonio de Nicol&aacute;s, Habits of Mind: an introduction to philosophy of education, 2000; Howard Gardner, Frames of Mind: the theory of multiple intelligences, 1983). This enrichment is now recognized in &quot;extra-sensory marketing&quot;, otherwise known as neuromarketing (Martin Lindstrom, Brand Sense: build powerful brands through touch, taste, smell, sight, and sound, 2005; Vladimir Djurovic, Sensorial Branding: the future of brand building, EzineArticles.com. 15 August 2008). <\/p>\n<p>The need for a combination of complementary approaches has been argued by Magoroh Maruyama (Polyocular Vision or Subunderstanding, Organization Studies, 2004). Clearly in strategic articulation there is then a need to combine appropriately the cognitive approaches of distinct senses, if only metaphorically &#8212; a polysensorial approach (Cyclopean Vision vs Poly-sensual Engagement, 2006).<br \/><a target=\"_blank\" href=\"http:\/\/www.laetusinpraesens.org\/docs00s\/elephdet.php\" ><br \/>CONTINUE READING&hellip;<br \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction The following summary table follows from a concern with the strategic bias towards metaphoric framing solely through &quot;vision&quot; rather than through appropriate use of other senses and &quot;ways of knowing&quot; (Metaphor and the Language of Futures, 1992; Antonio de Nicol&aacute;s, Habits of Mind: an introduction to philosophy of education, 2000; Howard Gardner, Frames of [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[],"class_list":["post-1576","post","type-post","status-publish","format-standard","hentry","category-commentary-archives"],"_links":{"self":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":0,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}