{"id":179297,"date":"2021-02-15T12:00:43","date_gmt":"2021-02-15T12:00:43","guid":{"rendered":"https:\/\/www.transcend.org\/tms\/?p=179297"},"modified":"2021-02-14T06:30:11","modified_gmt":"2021-02-14T06:30:11","slug":"brazilian-butt-lift-behind-the-worlds-most-dangerous-cosmetic-surgery","status":"publish","type":"post","link":"https:\/\/www.transcend.org\/tms\/2021\/02\/brazilian-butt-lift-behind-the-worlds-most-dangerous-cosmetic-surgery\/","title":{"rendered":"Brazilian Butt Lift: Behind the World’s Most Dangerous Cosmetic Surgery"},"content":{"rendered":"

The BBL is the fastest growing cosmetic surgery in the world, despite the mounting number of deaths resulting from the procedure. What is driving its astonishing rise?<\/em><\/p><\/blockquote>\n

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Guardian Design\/Getty Images<\/p><\/div>\n

9 Feb 2021 – <\/em>The quest was simple: Melissa wanted the perfect bottom. In her mind, it resembled a plump, ripe peach, like the emoji. She was already halfway there. In 2018, she\u2019d had a Brazilian butt lift, known as a BBL, a surgical procedure in which fat is removed from various parts of the body and then injected back into the buttocks. Melissa\u2019s bottom was already rounder and fuller than before, and she was delighted by the effect, with how it made her feel and how it made her look. But it could be better. It could always be better.<\/span><\/p>\n

On a recent afternoon, Melissa visited the British aesthetic surgeon Dr Lucy Glancey for a consultation. Glancey had performed Melissa\u2019s first BBL at her clinic on the Essex-Suffolk borders, a suite of rooms boasting shining white cupboards, a full-length mirror and drawers stuffed with syringes. As she waited for Melissa to arrive, Glancey showed me a picture of Melissa on the beach in Dubai, wearing a palm-print bikini and posing in a kind of provocative crouch \u2013 arms, breasts, thighs and buttocks all arranged for optimum effect. \u201cLook how good she looks,\u201d said Glancey, admiring Melissa and her own work. \u201cI said to her, I don\u2019t see what else we can do.\u201d<\/p>\n

When Melissa walked into the room, she didn\u2019t exactly resemble her digital self, but then, who does? She\u2019d swapped Dubai-luxe for Suffolk-casual \u2013 blue jeans and a pink sweater. After a quick chat, Glancey \u2013 dark blue scrubs, coral toenails \u2013 asked Melissa to take off her clothes. Together, doctor and patient stood in front of the mirror and stared.<\/p>\n

\u201cOK,\u201d said Glancey. \u201cWhich side do you prefer?\u201d<\/p>\n

\u201cThis side,\u201d said Melissa, indicating her left flank.<\/p>\n

Glancey proceeded to work her way round Melissa\u2019s figure, considering its contours with bracing candour.<\/p>\n

\u201cYou\u2019ve kind of gained here,\u201d she said, pointing at Melissa\u2019s midriff.<\/p>\n

\u201cBut here<\/em>,\u201d said Melissa, pressing the dip she could see in her right buttock, a flaw she\u2019d noticed while on holiday. \u201cCan you see?\u201d<\/p>\n

Like anyone inspecting their own body, Melissa could see things no one else could see. She wasn\u2019t seeing just its current form in the mirror, but multiple versions: her former body, her desired body, her digital body. In her teens, nearly a decade ago, when Cara Delevingne\u2019s thigh gap had its own Twitter account, Melissa had wanted to be thin and flat like everyone else. Then fashions changed. Explaining why she got her first BBL, Melissa, who is white, said she had wanted to fill out a pair of jeans and appeal to the kind of men she liked. \u201cI felt attracted to black men and mixed-race men, and they liked curvier women,\u201d she told me.<\/p>\n

The surgery, which can cost up to \u00a38,000, also helps her earning potential. Most of the time, Melissa works in a gym, but she also makes money on the side modelling clothes on Instagram. \u201cWhen you\u2019re looking at what gets the most attention and what gets the most likes, they\u2019re always girls of this shape,\u201d she said.<\/p>\n

Melissa\u2019s digital body, enhanced by the photo-editing app Facetune, acts as a kind of blueprint for her future physical body. She told me that her friends sometimes edit their pictures on dating apps to the point where they\u2019re unable to meet up with anyone, as the version of themselves they\u2019ve advertised is too far removed from reality. \u201cIf you\u2019ve had a BBL, it\u2019s like you\u2019ve already edited your body in real life,\u201d Melissa said, \u201cso you don\u2019t have to edit your pictures.\u201d<\/p>\n

A decade ago, Glancey rarely performed BBLs. Now, in the course of a week, she does two or three and receives about 30 inquiries. Since 2015, the number of butt lifts performed globally has grown by 77.6%, according to a recent survey<\/a> by the International Society of Aesthetic Plastic Surgery. It is the fastest-growing cosmetic surgery in the world. When Glancey scrolls through Instagram, she sees it everywhere: beach-ball buttocks mimicking the most famous bottom in the world, a bottom so scrutinised, so emulated, so monetised, that it no longer feels like a body part, but its own high-concept venture, its own startup turned major IPO. (It will probably sue me.) The popularity of the BBL, Glancey told me, is down to one woman: \u201cHer impact,\u201d she said of Kim Kardashian West, \u201creally is her body.\u201d<\/p>\n

Dr Mark Mofid, a leading American BBL surgeon, also noted the influence of Jennifer Lopez and Nicki Minaj, alongside a glut of imagery on social media that \u201chad really popularised the beauty of feminine curves\u201d. But achieving such beauty can be risky. In 2017, Mofid published a paper<\/a> in the Aesthetic Surgery Journal which revealed that 3% of the 692 surgeons he had surveyed had experienced the death of a patient after performing the surgery. Overall, one in 3,000 BBLs resulted in death, making it the world\u2019s most dangerous cosmetic procedure.<\/p>\n

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From left: Melissa Kerr, Abimbola Ajoke Bamgbos and Leah Cambridge, who all died as a result of having BBL surgery.
Photograph: Various<\/p><\/div>\n

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In the past three years, three British women \u2013 Abimbola Ajoke Bamgbose, Leah Cambridge and Melissa Kerr \u2013 have died as a result of complications arising from BBLs in Turkey, the most popular destination for UK patients seeking cheaper aesthetic surgery. Elsewhere, there have been many others: Joselyn Cano in Colombia, Gia Romualdo-Rodriguez, Heather Meadows, Ranika Hall and Danea Plasencia in Miami. According to local reports<\/a>, in recent years, 15 women have died after BBLs in south Florida alone.<\/p>\n

Melissa knew the risks. When she had her first BBL, in 2018, it happened to be the week of Leah Cambridge\u2019s death. That same year, the British Association of Aesthetic and Plastic Surgery recommended that British surgeons refrain from performing the surgery altogether. Not being a regulatory body, it couldn\u2019t enforce a ban, though some surgeons voluntarily stopped. Still, Melissa felt safer having the operation in the UK. She trusted Glancey and, after all, she\u2019d been through the process before \u2013 she knew what to expect. She\u2019d have to take a few weeks off work to recover, but it would be worth it. Soon there would be no asymmetries, no dips, no flaws; she\u2019d have a Facetuned bottom made real. A body edited. Perfection.<\/p>\n

W<\/span><\/span>hile the fashion holds, the perfect bottom is a taut orb, like a bauble wrapped in skin. \u201cSticky-outy\u201d is Glancey\u2019s preferred term. Working in concert with the perfect breasts, the perfect bottom turns the body into the shape of an S. \u201cIt\u2019s the classic hourglass figure,\u201d said Melissa. \u201cThat\u2019s what you go after.\u201d<\/span><\/p>\n

The perfect bottom is also an angle: 45 degrees from the base of the spine to the top of the buttocks. In that sense, the perfect bottom is really the result of having the perfect spine, the kind that naturally protrudes at its base. According to a paper by a group of evolutionary psychologists published in the journal Evolution and Human Behaviour in 2015, \u201clumbar curvature\u201d apparently signified a woman\u2019s ability to bear children, and so made her attractive as a mate. As the authors tenderly put it: \u201cMen tended to prefer women exhibiting cues to a degree of vertebral wedging closer to optimum.\u201d<\/p>\n

For those lacking the optimum degree of vertebral wedging, there are options. In the 18th century, you\u2019d have been yanked into a corset; a little later, a bustle. Now, you can buy padded knickers or create homemade inserts. (When one of Glancey\u2019s patients recently undressed in her clinic, two wads of rolled-up fabric fell out of her pants.) You can have implants or inject filler. Or you can have a BBL, which fulfils two briefs in one mission, removing fat from places where you don\u2019t want it and putting it where you do. The BBL, like Robin Hood, takes from the rich \u2013 the wobbly belly \u2013 and gives to the poor: the flat, bony bum.<\/p>\n

The BBL began in Brazil, birthplace of aesthetic surgery and the myth of the naturally \u201csticky-outy\u201d bottom, the kind seen in countless tourist board images of bikini-clad women on Copacabana beach. \u201cIn the global imagination, we think Brazilians are obsessed with butts,\u201d said the anthropologist Alvaro Jarrin, author of The Biopolitics of Beauty<\/a>, which examines the culture of cosmetic surgery in Brazil. In reality, needless to say, not every Brazilian woman has the idealised Brazilian bottom. Nor, added Jarrin, does every Brazilian woman even want this kind of bottom. While researching his book, he found that the BBL\u2019s popularity depended on the class and race of the women he was talking to. If rich and white, \u201cthey would say, \u2018I don\u2019t want the body of the \u2018mulatta\u2019 [an often derogatory term meaning biracial], I want the body of the European supermodel\u2019.\u201d<\/p>\n

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Ivo Pitanguy in 1985.
Photograph: Jean Guichard\/Gamma-Rapho\/Getty<\/p><\/div>\n

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The surgery itself was pioneered by the Brazilian doctor Ivo Pitanguy. In a country rich in plastic surgeons, Pitanguy was known as \u201cthe pope\u201d. He performed a variety of procedures, and was rumoured to have prettified celebrities from Frank Sinatra to Sophia Loren while offering poorer patients subsidised treatment in his Rio clinic. Beauty<\/a>, Pitanguy believed, was a human right, though he recognised that its pursuit could be a troubling process. \u201cThe most important thing is to have a good ego,\u201d Pitanguy was often quoted as saying, \u201cand then you don\u2019t need an operation.\u201d A nice principle, but not the one that made him enough cash to buy himself a private island, Ilha dos Porcos Grande, or Big Pigs\u2019 Island, off the coast of Rio.<\/p>\n

In 1960, Pitanguy founded the world\u2019s first plastic surgery academy, teaching his techniques to a new generation of surgeons. \u201cHe had a gift for sharing knowledge,\u201d I was told by Dr Marcelo Daher, a leading Rio plastic surgeon who trained with Pitanguy. \u201cAnd his students spread all around the world.\u201d As surgeons learned the art of the BBL, the practice gradually travelled north. \u201cIt started to reach the southern part of North America first,\u201d said Mark Mofid, who works in San Diego, in southern California, and has been performing BBLs for 20 years.<\/p>\n

One of Pitanguy\u2019s proteges was another Brazilian, Dr Raul Gonzalez, now the leading international expert on buttock enhancement. He in turn trained Glancey, who travelled to S\u00e3o Paulo for the experience. \u201cThat must have been at least 17 years ago,\u201d Glancey told me. \u201cHe was the best.\u201d She recalled how, back then in Brazil, butt lifts were \u201cnormal, whereas here it wasn\u2019t heard of\u201d.<\/p>\n

Brazil remains the global centre of cosmetic surgery, in part because of Pitanguy\u2019s legacy: free or low-cost cosmetic procedures are still available in the public health system. Not being a luxury commodity, the practice of cosmetic surgery saturates society at every level. Such accessibility has a darker side<\/a> \u2013 Brazilian surgeons are \u201cknown worldwide for producing new techniques,\u201d Jarrin told me, because \u201cthey have these low-income bodies to practise on\u201d.<\/p>\n

In the UK, by contrast, purely cosmetic surgery is only practised privately. Glancey\u2019s clinic occupies a floor above an NHS GP surgery. Entering the building, then, are two very different sets of patients: those who pay and those who don\u2019t. Glancey\u2019s patients are making a consumer\u2019s choice: they want something, and provided it\u2019s possible and safe, she sells it to them. Still, Glancey insists on calling them patients rather than clients: \u201cYes, it\u2019s voluntary,\u201d she said to me, a little fiercely. \u201cBut it\u2019s still medical, it\u2019s still surgery<\/em>.\u201d<\/p>\n

S<\/span><\/span>itting in her clinic on a break between patients, Glancey scrolled through Instagram messages from potential patients. \u201cLook,\u201d she said, as the feed of messages updated itself endlessly. \u201cThis is just the last 24 hours!\u201d Each contained pictures the women had taken of themselves in their underwear. Glancey needs to see what she\u2019s dealing with before she even agrees to a consultation; she can tell how successful surgery might be, or how unrealistic their desires are, simply by looking at a body.<\/span><\/p>\n

She also requires vital statistics: age, weight, height, body mass index (BMI). \u201cIf it\u2019s above 30 [which indicates clinical obesity], I don\u2019t operate, I just tell them to lose weight,\u201d she said, bluntly. \u201cIt\u2019s liposuction, it\u2019s not a cure for obesity.\u201d She showed me a picture of a black woman who wanted her body turned into a \u201cfigure of 8\u201d. Glancey shook her head: the woman was overweight, but in any case, the shape of an 8 was pushing the hourglass ideal to a physiologically impossible extreme. \u201cYou don\u2019t need to be an expert to say to her what I\u2019ve said to her\u201d, Glancey told me, which was a firm and repeated, \u201cNo\u201d.<\/p>\n

Not everyone can achieve the Kardashian body. As with much of the Kardashian West oeuvre, her bottom has its own attendant controversies, not least because it appears to want to be an idealised version of a black woman\u2019s bottom. Kardashian West, who has Armenian heritage and has always denied having had bottom surgery, has long been accused of \u201cblackfishing\u201d \u2013 mimicking and appropriating black culture to enhance her brand. \u201cIt\u2019s completely constructed, a kind of fiction,\u201d said Alisha Gaines, professor of English at Florida State University, and the author of Black for a Day: White Fantasies of Race and Empathy<\/a>. <\/em>\u201cShe\u2019s made an empire on appropriating blackness and selling it to all types of people, including black folks.\u201d<\/p>\n

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Kim Kardashian West on the cover of Paper magazine in 2014. Photograph: Handout<\/p><\/div>\n

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Aesthetic surgery has always been inseparable from the politics of race. Gaines traces the fetishisation of black women\u2019s bottoms back to the toxic legacy of slavery and colonialism, and more specifically to the case of Saartjie Baartman, a South African woman who was brought to London<\/a> in 1810 by a British doctor and exhibited in Piccadilly, and then around the country, as the \u201cHottentot Venus\u201d. Crowds would pay to examine her body, and her buttocks in particular. (When Kardashian West posed<\/a> for Paper magazine in 2014, a champagne glass balanced on her bottom, disconcerted observers compared the image to pictures of Baartman used to advertise her \u201cperformances\u201d.)<\/p>\n

In Brazil, meanwhile, the culture of cosmetic surgery emerged from the country\u2019s history of eugenics. Dr Renato Kehl, who founded the Eugenics Society of S\u00e3o Paulo in 1918, expressed his support for surgery in his book The Cure of Ugliness. His aim was simple: to \u201cperfect\u201d Brazil\u2019s population through \u201cthe extinction of the black and the rainforest-dwelling races\u201d. \u201cBeautification, for Kehl,\u201d writes Jarrin, \u201cwas unequivocally associated with whitening.\u201d<\/p>\n

In its imitation of a perceived feature of blackness, rather than whiteness, the BBL might appear to go in the other direction. (Melissa told me that after her first BBL, a black friend of hers had told her how rare it was for a white girl to have a proper bum. \u201cAnd I was like, \u2018Yeah, so rare,\u201d she said, pleased by her subterfuge. \u201cBut it happens.\u201d) But the aspiration, suggested Gaines, is for a kind of cherrypicked, tokenistic black aesthetic, while retaining the societal privilege of being white. \u201cI think what Kim Kardashian explicitly knows is that folks love black culture, and blackness, but not necessarily black people,\u201d she added. \u201cIt\u2019s part of a long history of white folks taking pieces of black culture, but without any of the consequences of having to be or live black.\u201d<\/p>\n

Glancey told me that around half of the inquiries she receives about BBLs are from black women. \u201cThey feel ugly not having the curve of the back,\u201d she said. Following the chain of cultural appropriation that has led to this point is bewildering. The notion of the idealised Brazilian bottom, which some rich white Brazilian women disdain because of its stereotypical associations with biracial women, has become the desired shape among certain white women in the US and Europe, who are in turn emulating a body shape artificially constructed and popularised by an Armenian-American woman, who is often accused of appropriating a black aesthetic, which some black women then feel compelled to copy, not having the idealised body shape they believe they\u2019re supposed to have naturally. \u201cYou steal a version of what a black woman\u2019s body should be, repackage it, sell it to the masses, and then if I\u2019m black and I don\u2019t look like that? That\u2019s a mindfuck,\u201d summarised Gaines.<\/p>\n

Glancey eventually told the woman who wanted to look like a figure 8 that even if all her fat was sucked out, she would be left with huge folds of excess skin. Finally, the woman stopped messaging. The gulf was simply too wide: not just between image and reality, but between image and possibility \u2013 the desire to look like something that wasn\u2019t just an improved version of yourself, or an idealised version of someone else, but was out of the realm of human form, the shape of a number.<\/p>\n

J<\/span><\/span>ust before Melissa\u2019s second appointment with Glancey, a few weeks after the first, we met in a local pub, and she told me she had a new plan for her surgery. As well as having fat removed from her stomach, she also wanted Glancey to take fat from beneath her chin and her upper arms before inserting it into her bottom.<\/span><\/p>\n

During the appointment later that afternoon, Glancey had to check whether this was possible. Sometimes patients want imagined fat removed from places where they barely have any: it\u2019s just bone, muscle, skin.<\/p>\n

Back in front of the full-length mirror, Glancey pinched the flesh around Melissa\u2019s bicep. \u201cIt\u2019s doable,\u201d she said, cheerfully brisk, the bedside manner of a doctor with an endlessly renewing queue of eager patients.<\/p>\n

Then she moved up to Melissa\u2019s chin. \u201cWhat bothers you here?\u201d<\/p>\n

Melissa made a face, as if to say, what doesn\u2019t<\/em> bother me here.<\/p>\n

\u201cLike, why is it here? Why is this all like this?\u201d Melissa said, pointing to a tiny cushion of fat beneath her jaw-line. (Glancey described it as \u201ca little bit of natural padding\u201d.)<\/p>\n

Glancey said she would remove the fat manually, with a syringe, and probably wouldn\u2019t get more than 20 cubic cm out. She reminded Melissa that she would have to wear a compression bandage beneath her chin, as well as a garment around her stomach and bottom after the operation, to aid healing. Recovering from a BBL is painful. Melissa told me that she hadn\u2019t felt much discomfort in her bottom in the weeks immediately after her first BBL, because it was cushioned by the new fat, but the areas where she had liposuction had been so sensitive that when someone brushed past her a few weeks after the operation, she cried out in pain.<\/p>\n

For the operation itself, scheduled for a few weeks\u2019 time, Glancey would follow her usual process. First, she marks up the patient with a pen \u2013 black ink for where she\u2019s removing fat, red for where it\u2019s going back in. She does this with the patient and takes photos, so there\u2019s no post-operative dispute about what was planned. Then the patient is anaesthetised, and a saline solution including local anaesthetic and adrenaline is pumped through their body to help shrink the blood vessels, control the bleeding, and to create a \u201cwetting\u201d effect so the fat can be removed more easily. Without it, Glancey said, liposuction would be a bit like trying to scrape dried food off a plate without any water.<\/p>\n

Glancey then makes another small incision and inserts a blunt cannula under the skin to \u201charvest\u201d the fat. As the fat is sucked out of the body, it travels down a plastic tube to a closed canister where it is washed of blood and local anaesthetic. Once removed, the fat only survives for an hour or two. It\u2019s still \u201calive\u201d \u2013 fat is often described as an \u201cendocrine organ\u201d because of its ability to secrete hormones \u2013 and can change colour in front of your eyes, starting a sort of yellowy or orange hue, if it\u2019s mixed with blood, before gradually turning brown. (\u201cNot a good sign,\u201d said Glancey.)<\/p>\n

For the fat to stand the greatest chance of survival in the body, it has to be quickly inserted back into the buttocks, once again using a blunt cannula and aided by a foot-controlled pump. Here, the surgeon becomes a kind of combination of a blind sculptor and one of those musicians who can play multiple instruments simultaneously by strapping them to different parts of their body. While the foot controls the pace of the fat coming back up into the body, Glancey\u2019s right hand guides the cannula, and her left hand \u2013 which she calls the \u201cseeing hand\u201d \u2013 strokes the surface of the skin to feel where the fat should be placed. \u201cIt\u2019s not an open wound,\u201d she said. \u201cYou can\u2019t see anything.\u201d<\/p>\n

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A patient being marked before a liposuction procedure.
Photograph: Bsip Sa\/Alamy<\/p><\/div>\n

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In a series of videos Glancey sent me of her performing the procedure, the sheer vigour required was striking. She pumped the cannula forwards and backwards repeatedly, like a particularly involved handheld vacuum cleaning session. An operation can last anywhere between three to six hours, and the thrusting motion is necessary for fat removal and insertion. By the end, Glancey is often exhausted. The patient\u2019s body, meanwhile, like any anaesthetised body undergoing a serious operation, resembled a lifeless slab of flesh, which Glancey handled with that odd surgical balance of delicacy and force.<\/p>\n

A patient has to wait weeks before they know what their bottom will ultimately look like. The fat takes time to settle, and Glancey has to remind her patients that at best, only about 50% of the fat \u201ctakes\u201d. The rest is absorbed by the body and ejected through the lymphatic system. To optimise the amount of fat that survives in the body requires a surgeon\u2019s skill. Glancey compares it to creating a garden: you can\u2019t put plants too close together, they need space to thrive. \u201cWhen I say this to patients, they just say put more in,\u201d she said. \u201cAnd I say, well, it doesn\u2019t work like that.\u201d Glancey sticks to the UK guidelines and limits how much she will insert \u2013 300cc per buttock, a little less than a can of Coke. She tells her patients to complete the BBL over more than one operation, adding a little at a time.<\/p>\n

In Turkey, the most popular destination for cosmetic surgery patients travelling abroad in Europe \u2013 and the third most popular in the world, after Thailand and Mexico \u2013 the limits are less conservative. Some surgeons openly advertise on social media that they will insert more than 1,000cc into a patient\u2019s buttocks. Glancey says that she regularly sees patients who have returned from Turkey unhappy with the results, often because a significant quantity of fat has died and left them lopsided or misshapen.<\/p>\n

The risk involved in performing a BBL is not only about the quantity of fat, but how it is inserted. (Also, whether it is fat being inserted at all: a number of recent deaths<\/a> associated with buttock augmentation occurred because the patient was being injected with silicone.) During the operation, the danger occurs at a very precise moment: the insertion of the cannula into the buttock. As it goes under the skin, the cannula has to remain above the gluteal muscle. If it goes below, and fat enters the bloodstream, fat droplets can then coalesce, travel through the blood and cause a pulmonary embolism, a blood clot in the lungs \u2013 the cause of death in the case of the British woman, Leah Cambridge, who had a BBL at a private clinic in Izmir in 2018.<\/p>\n

On her phone, Melissa showed me pictures of women on Instagram she knew who\u2019d had BBLs at Turkish clinics, pointing out telltale signs like an art dealer spotting fakes. The belly button, for example. When so much fat is taken from the waist, the belly button can end up distorted, said Melissa. The proportions also tend to be more extreme, the waist carved inwards and buttocks inflated to cartoonish proportions.<\/p>\n

\u201cIt just doesn\u2019t look human,\u201d said Melissa, pointing to a woman whose belly button looked like it had been steamrolled, then stretched. Melissa shook her head knowingly. \u201cThat\u2019s badly done,\u201d she said. \u201cAnd there are so many girls like this.\u201d<\/p>\n

O<\/span><\/span>ne of the most popular Turkish clinics, which advertises its \u00a33,000 BBL package heavily on Instagram, is called Comfort Zone. Its timeline is a carnival of teeth, breasts, noses and bottoms, with more intimate body parts \u2013 nipples, anuses \u2013 tastefully covered with a star-shaped \u201cCZ\u201d logo. Visit the Comfort Zone website and cosmetic surgery appears to resemble a spa retreat. There are photographs of villas and pools, and happy-looking people sitting round a breakfast table laden with tropical fruits arranged in the shape of flowers. Mysteriously, there are also images of empty meeting rooms, perhaps to signal that executive professionalism happens here, just not at the moment the picture was taken.<\/span><\/p>\n

Comfort Zone was founded 10 years ago by British-Turkish businessman Engin Yesilirmak, who previously ran a freight transportation company. Yesilirmak told me he had the idea for his new venture when he arranged cosmetic surgery in Istanbul for friends and family and realised that it was easy to do and much cheaper than the UK: an ideal business model. Surgeons at Comfort Zone now perform 200 surgeries a month, and the company houses 40 patients at any one time in its five \u201crecovery villas\u201d.<\/p>\n

Comfort Zone offers everything \u2013 rhinoplasty, BBL, breast implants, contouring and the \u201cmommy makeover\u201d, a surgery that aims to correct the aesthetic ruin of reproduction. Yesilirmak suggested that women were drawn to Comfort Zone not just by their cheap BBL package but because of the freedom a Turkish surgeon enjoys. \u201cThe doctors are braver here than in Europe,\u201d said Yesilirmak. \u201cHere we will take four litres of fat.\u201d In some of the clinic\u2019s Instagram posts<\/a>, they proudly state the precise quantities of fat next to images of a transformed body: \u201c4200 cc removed 1200cc in.\u201d<\/p>\n

Also \u201cbrave\u201d, according to Yesilirmak, were the young women who regularly visit his clinic alone. Yesilirmak, perhaps aware of the many tales of women returning from Turkey with complications, was keen to emphasise that, as with any surgery, there were risks. \u201cIt\u2019s the law of averages,\u201d he told me. In Yesilirmak\u2019s estimate, 2% of surgeries at Comfort Zone involve minor complications (an improvement on 3% last year), but they\u2019d never had a major incident. If something does go wrong, he said, they offer a free \u201crevision\u201d after three months. (There are at least two Instagram accounts that claim to document botched surgeries carried out at Comfort Zone. \u201cUnfortunately, some patients, instead of coming back for revision surgery, start a campaign of hate,\u201d said Yesilirmak.) He also maintained that they were honest with women who they felt they couldn\u2019t help. \u201cLike if they\u2019re really overweight and want to become really tiny in one go,\u201d he said. \u201cIt\u2019s just not possible.\u201d<\/p>\n

Yesilirmak wasn\u2019t forcing anyone to have surgery, he said. Comfort Zone simply advertises its services, and it\u2019s up to the clients if they come or not. \u201cWe never do a hard sell,\u201d he told me. Its marketing mostly takes place through Instagram personalities such as the model Holly Deacon, the one-time X Factor contestant turned cosmetically transformed influencer Chloe Khan and the enduring reality veteran Katie Price. Occasionally they\u2019ll throw in the odd gimmick. Recently, to celebrate reaching 100,000 Instagram followers, Comfort Zone invited its fans to leave a comment on a post and tag five friends. It would then select a winner and give them a free surgery of their choice, hopefully having multiplied their followers along the way. (\u201cThe irresponsible marketing, the glamorisation, the trivialisation, the incentivisation,\u201d said Mary O\u2019Brien, president of the British Association of Aesthetic Plastic Surgeons. \u201cThese are all things that our organisation is trying to highlight as areas of concern.\u201d)<\/p>\n

\u201cThe giveaways are not so effective,\u201d said Yesilirmak. The best strategy was always influencer promotion: that\u2019s how you attract new clients, such as Katrina Harrison, who told the Mirror<\/a> in 2019 how she\u2019d gone to Comfort Zone for a BBL having seen Katie Price promoting the clinic. Harrison claimed she almost died from sepsis after her surgery. When she returned to the UK, Harrison reportedly collapsed at Manchester airport, and was admitted to hospital for nine days. (Yesilirmak said her claims were \u201ctotally fabricated\u201d. Nonetheless, as a result of similar cases, the Turkish ministry of health introduced a stricter accreditation process for Turkish medical tourism companies in 2018.)<\/p>\n

In late 2019, after her latest round of operations, Price made a promotional video for the company, which included a scene of her in the back of a limo rapping along to 50 Cent\u2019s In Da Club with her own lyrics: \u201cComfort Zone, it\u2019s where you wanna be! Smaller boobs and my eyelids!\u201d Sitting in a lush garden, she declared that her recent surgeries were the start of a process in which she was going to gradually morph into a \u201chuman doll\u201d. \u201cComfort Zone have said they\u2019re going to give me the perfect body,\u201d said Price, with a certain zeal. \u201cBut it takes time, you can\u2019t have it all done at once. This is just the beginning!\u201d<\/p>\n

B<\/span><\/span>eauty has always been a matter of cruel chance: you\u2019re born that way. We all perform appearance-enhancing tricks that we\u2019d haughtily never place in the same category as cosmetic surgery \u2013 teeth-straightening, eyebrow-threading, Spanx. Recently, I found myself staring into the mirror, wondering how much it would cost to laser into oblivion a constellation of brown sunspots on my cheek. (Too much.) Wrestling nature can be a life\u2019s expensive work, and so perhaps the cheapening and therefore democratising of cosmetic surgery is a middle finger up to evolution. We can all be beautiful now, and reap the associated aesthetic and financial rewards.<\/span><\/p>\n

The commercial effects of a BBL are straightforward: \u201cIt brings you more work,\u201d said Glancey to Melissa, back in the clinic. \u201cAnd more money,\u201d agreed Melissa. Her BBL body triumphs in the algorithmic beauty pageant: she gets more likes, and the likes win her more gigs.<\/p>\n

\u201cIt\u2019s an investment,\u201d said Glancey. \u201cIt\u2019s like, if I build a new [operating] theatre, I\u2019m investing in my business \u2026 It should be tax deductible!\u201d (Melissa charges \u00a350 for an Instagram post and gets a lot of free clothes: the \u00a38,000 investment will take a while to recoup.)<\/p>\n

Another of Glancey\u2019s clients, called Jema, told me that since she\u2019d had her first BBL, her job as a glamour model had become significantly easier. An old-timer in the trade, Jema used to appear regularly in the Sunday Sport, then segued to social media, and now mostly operates on OnlyFans, a vastly successful online platform dominated by glamour models and porn actors who share content privately with paying subscribers. She used to have to strip or rub cream in her breasts for her fans, and now all she has to do is wear a vest and a pair of shorts and jiggle her new bottom in front of a camera.<\/p>\n

Jema calculated she was earning \u00a35,000-\u00a36,000 a month on OnlyFans: good money, though not as much as her porn-star friends who earn up to \u00a315,000 every month on the platform. And not as much as the cash being made off the back of these women\u2019s bodies by OnlyFans founder Tim Stokely or its majority stakeholder, the porn entrepreneur Leonid Radvinsky. (Estimates have put the platform\u2019s annual net sales at $400m<\/a>.)<\/p>\n

After her second BBL, and all the benefits it would bring, Melissa liked to think she\u2019d be content. But once you start having surgery, she told me, it can be hard to stop. She finds herself on surgery websites, browsing. \u201cI\u2019m in love with the ski-slope nose now,\u201d she said. \u201cLike, where did that<\/em> come from?\u201d<\/p>\n

Melissa was mystified by her own desire, but it came to her the way desires usually do: you see something you like, and you want it for yourself. Surgery can change the way you see your body. No longer is it a gradually decaying biological event, but a project that can be constantly improved, like a kitchen. The problem is, what happens when you\u2019ve built the perfect kitchen, which is blue, and then everyone decides that the perfect kitchen should actually be red?<\/p>\n

\u201cWhen someone requests extremely large buttocks,\u201d Glancey told me on the phone one evening, \u201cI always explain to them that fashions could change.\u201d She tells them to opt for a more conservative look, otherwise when the coveted body shape does inevitably switch again, they\u2019ll just need more surgery.<\/p>\n

In any case, no matter how much work you do to it, the body remains alive, organic, unpredictable. Even the Kardashian West bottom might not for ever look as it does today, swathed as it was recently in a dress printed with an image of Kardashian West\u2019s own face (2.1m likes). However hard we try, no one can inhibit nature entirely. Gravity and time will have their way with an ageing BBL, as they do with everything else. Even the perfect bottom will sag; even the perfect body will die.<\/p>\n

\u2022 Melissa\u2019s name has been changed.<\/em><\/p>\n

____________________________________________________<\/p>\n

Sophie Elmirst is a contributing editor to<\/em> Harper’s Bazaar and writes regularly on books for the<\/em> Financial Times. She lives in London.<\/em><\/p>\n

Go to Original – theguardian.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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