{"id":181401,"date":"2021-03-22T12:00:25","date_gmt":"2021-03-22T12:00:25","guid":{"rendered":"https:\/\/www.transcend.org\/tms\/?p=181401"},"modified":"2025-01-10T15:08:44","modified_gmt":"2025-01-10T15:08:44","slug":"drugmakers-promise-investors-theyll-soon-hike-covid-19-vaccine-prices","status":"publish","type":"post","link":"https:\/\/www.transcend.org\/tms\/2021\/03\/drugmakers-promise-investors-theyll-soon-hike-covid-19-vaccine-prices\/","title":{"rendered":"Drugmakers Promise Investors They\u2019ll Soon Hike Covid-19 Vaccine Prices"},"content":{"rendered":"<blockquote>\n<p class=\"Post-excerpt\" data-reactid=\"180\"><em>Pfizer, Moderna, and Johnson &amp; Johnson pledged affordable vaccines \u2014 but only as long as there\u2019s a \u201cpandemic.\u201d<\/em><\/p>\n<\/blockquote>\n<div id=\"attachment_181402\" style=\"width: 610px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine.jpg\" ><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-181402\" class=\"wp-image-181402\" src=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine-1024x512.jpg\" alt=\"\" width=\"600\" height=\"300\" srcset=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine-1024x512.jpg 1024w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine-300x150.jpg 300w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine-768x384.jpg 768w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine-1536x768.jpg 1536w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/03\/moderna-covid-vaccine.jpg 2000w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><p id=\"caption-attachment-181402\" class=\"wp-caption-text\">A doctor returns a dose of Moderna\u2019s Covid-19 vaccine to a refrigerator unit in Central Falls, R.I., on March 1, 2021. Photo: Pat Greenhouse\/The Boston Globe via Getty Images<\/p><\/div>\n<p><em>18 Mar 2021 &#8211; <\/em>The U.S. pharmaceutical firms behind the approved coronavirus vaccines \u2014 Johnson &amp; Johnson, Moderna, and Pfizer \u2014 have quietly touted plans to raise prices on coronavirus vaccines in the near future and to capitalize on the virus\u2019s lasting presence.<\/p>\n<div class=\"PostContent\" style=\"text-align: center;\" data-reactid=\"216\">\n<div data-reactid=\"217\">\n<p>While the companies have enjoyed a boost in goodwill from the rush to develop vaccines, drug industry executives have noted, the public is still sensitive to drug pricing and the reputational risk has, so far, curtailed their ability to reap large financial rewards.<\/p>\n<p>But that environment, they hope, will change once the pandemic ends: a date that drugmakers themselves reserve the right to declare. Pharmaceutical officials, speaking at recent conferences and on calls with investors, say they expect the virus will linger, morphing from a pandemic into a perennial endemic. And as Covid-19 mutations continue to spread and booster shots may be required on a regular basis, leaders from the three companies are enthusiastic about cashing in.<\/p>\n<\/div>\n<div data-reactid=\"228\">\n<p>\u201cAs this shifts from pandemic to endemic, we think there\u2019s an opportunity here for us,\u201d said Frank D\u2019Amelio, the chief financial officer for Pfizer, at a conference. Additional factors, such as the need for booster shots, present \u201ca significant opportunity for our vaccine from a demand perspective, from a pricing perspective, given the clinical profile of our vaccine.\u201d<\/p>\n<p>Moderna and Johnson &amp; Johnson have also pledged affordability for their vaccines for the duration of the pandemic but have indicated to investors that they plan to return to more \u201ccommercial\u201d pricing as early as later this year.<\/p>\n<p>The vaccines are already poised to be some of the most lucrative drugs of all time. The companies are expecting to bring in billions in profit this year alone, and all the major drugmakers with approved coronavirus vaccines received investments and backorders from government agencies.<\/p>\n<p>The U.S. government has fully financed the research and development of several coronavirus vaccines, including those produced by Moderna and Johnson &amp; Johnson, to the tune of over $2 billion. The U.S. has also provided nearly $2 billion in payments to secure doses of Pfizer\u2019s vaccine, which was developed in partnership with BioNTech, a company that received nearly $500 million in development assistance from the German government.<\/p>\n<p><u>Pfizer,<\/u> one of the early global leaders in the vaccine race, is very clear about the enormous moneymaking opportunity they see in the vaccines. D\u2019Amelio, the company\u2019s CFO, <a target=\"_blank\" href=\"https:\/\/www.documentcloud.org\/documents\/20514141-pfe-usq_transcript_2021-03-11\" >spoke<\/a> on a Zoom call last Thursday at the Barclays Global Healthcare Conference, to discuss the issue.<\/p>\n<p>Carter Lewis Gould, an analyst with Barclays Bank, noted that Pfizer faced the particular challenges with \u201coptics\u201d but asked when the company could \u201cpursue higher pricing down the road.\u201d<\/p>\n<p>The current pricing, said D\u2019Amelio, is \u201cclearly not being driven by what I\u2019ll call normal market conditions, normal market forces,\u201d but rather the \u201cpandemic state that we\u2019ve been in and the needs of governments to really secure doses from the various vaccine suppliers.\u201d Once the pandemic ends, he continued, there will be \u201csignificant opportunity\u201d for Pfizer.<\/p>\n<p>The comments build on a lengthy explanation of the financials of the vaccine laid out during Pfizer\u2019s last quarterly earnings call. During the event, Pfizer executives announced that the company\u2019s coronavirus vaccine was projected to bring in $15 billion this year alone from sales, of which $4 billion would be purely profit. The estimate would make the Pfizer coronavirus vaccine, according to <a target=\"_blank\" href=\"https:\/\/qz.com\/1967638\/pfizer-will-make-15-billion-from-covid-19-vaccine-sales\/\" >observers<\/a>, one of the highest-grossing pharmaceutical products of all time.<\/p>\n<p>Those revenue projections are based on prices largely negotiated with governments under pandemic conditions, which could soon change. Pfizer, in its latest investor <a target=\"_blank\" href=\"https:\/\/www.sec.gov\/ix?doc=\/Archives\/edgar\/data\/78003\/000007800321000038\/pfe-20201231.htm\" >disclosures<\/a>, revealed that it received advance payments for its vaccine totaling $957 million as of December 31. In the U.S., the company has agreed to a price of $19.50 per vaccine dose or $39 per patient based on a two-dose series. In the European Union, the company charges a higher rate, nearly $64 per dose. These figures, however, could increase. Pfizer\u2019s pneumococcal vaccine, Prevnar 13, for instance, costs $200 per dose on the private market.<\/p>\n<\/div>\n<p><a target=\"_blank\" href=\"https:\/\/theintercept.com\/collections\/the-coronavirus-crisis\/\" class=\"InstreamPromo InstreamPromo--promo\" ><span class=\"InstreamPromo-image\"><span class=\"InstreamPromo-image-block\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/theintercept.imgix.net\/wp-uploads\/sites\/1\/2020\/03\/GettyImages-1206948638-coronavirus-1584129093-promo.jpg?auto=compress%2Cformat&amp;q=90&amp;fit=crop&amp;w=440&amp;h=220\" alt=\"The Coronavirus Crisis\" \/><\/span><\/span><\/a><a target=\"_blank\" href=\"https:\/\/theintercept.com\/collections\/the-coronavirus-crisis\/\" class=\"InstreamPromo InstreamPromo--promo\" ><span class=\"InstreamPromo-text\"><span class=\"InstreamPromo-text-callout\"> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Read Our Complete Coverage: <\/span><span class=\"InstreamPromo-text-title\">The Coronavirus Crisis<\/span><\/span><\/a><\/p>\n<\/div>\n<div class=\"PostContent\" data-reactid=\"216\">\n<div data-reactid=\"230\">\n<p>The company has faced calls for new price controls and to release the vaccine as a generic. Sen. Bernie Sanders, I-Vt., has demanded that Pfizer and other drugmakers share patents and intellectual property associated with the vaccine with the developing world in order to end the pandemic as fast as possible. The industry, through its vast network of lobbyists, has fiercely opposed the <a target=\"_blank\" href=\"https:\/\/theintercept.com\/2021\/03\/03\/vaccine-coronavirus-big-pharma-biden\/\" >proposal<\/a>, as well as similar calls for price regulations.<\/p>\n<p>Pfizer Chief Executive Officer Albert Bourla, during the investor call, said the company had little to worry about in terms of political opposition.<\/p>\n<p>\u201cWe believe the industry has generated a great deal of goodwill with Congress and public opinion through our Covid-19 treatment and vaccine efforts,\u201d said Bourla. He added that he looked forward to working with the Biden administration and members of Congress from both sides of the aisle.<\/p>\n<p><u>Last year,<\/u> many pharmaceutical companies pledged to temporarily suspend many ordinary pricing strategies in order to help end the coronavirus crisis. Moderna made waves last October when the company announced that it would not enforce certain\u00a0patent rights for its vaccine. AstraZeneca, whose vaccine has been approved abroad but not yet in the U.S., promised last year to only sell its vaccine on a nonprofit basis to the developing world \u201cduring the pandemic.\u201d<\/p>\n<p>But these promises have fallen short. Pfizer has reportedly <a target=\"_blank\" href=\"https:\/\/www.statnews.com\/2021\/02\/23\/pfizer-plays-hardball-in-covid19-vaccine-negotiations-in-latin-america\/\" >pressed<\/a> Latin American governments, including Argentina, to put up sovereign assets, such as embassy buildings and military bases, as collateral to cover the costs of lawsuits related to adverse effects of the vaccine.<\/p>\n<p>AstraZeneca\u2019s promises have been undercut by leaked agreements. In its deals with local manufacturers, AstraZeneca has stated that the company reserved the right to declare the end of the pandemic for pricing purposes. The Financial Times <a target=\"_blank\" href=\"https:\/\/www.ft.com\/content\/c474f9e1-8807-4e57-9c79-6f4af145b686\" >obtained<\/a> a memorandum of understanding revealing that its promise not to profit from the vaccine during the pandemic would end as soon as July 1, 2021.<\/p>\n<p>Moderna has not taken any steps to share vaccine intellectual property rights, manufacturing technology, or design and has <a target=\"_blank\" href=\"https:\/\/www.washingtonpost.com\/outlook\/2021\/03\/15\/vaccine-coronavirus-patents-waive-global-equity\/\" >declined<\/a> to participate in the World Health Organization-backed fund to distribute low-priced vaccines to the developing world.<\/p>\n<p>Moderna President Stephen Hoge, speaking at the Barclays Bank conference last week, similarly made clear that his company would remain sensitive to pricing concerns around affordability during the pandemic.<\/p>\n<p>\u201cPost-pandemic, as we get into those what I will call seasonal epidemics that you would expect to happen with a SARS-CoV-2 virus, we would expect more normal pricing based on value,\u201d said Hoge.<\/p>\n<\/div>\n<div data-reactid=\"233\">\n<p>Joseph Wolk, the executive vice president of Johnson &amp; Johnson, speaking at the Raymond James Institutional Investors Conference this month, noted that investors could expect the company to reevaluate the vaccine for \u201cpricing that\u2019s much more in line with a commercial opportunity\u201d when the pandemic is over.<\/p>\n<p>Wolk noted that the end of the pandemic is a \u201cfluid\u201d question. The announcement, Wolk said, would come down to a percentage of people vaccinated, though he did not give any specific figures. The \u201cpandemic period will be in place for the majority of this year, if not the entire piece of this year,\u201d he continued, before making it clear that the declaration would be left to Johnson &amp; Johnson.<\/p>\n<p>\u201cI think when we look at it, it\u2019s not going to be something that\u2019s dictated to us,\u201d said Wolk.<\/p>\n<p>The end of the pandemic may be declared by the World Health Organization or other international bodies. Drug firms, however, are not under a legal requirement to make prices based on the WHO\u2019s determination.<\/p>\n<p>Moderna and Johnson &amp; Johnson did not respond to requests for comment regarding its pricing strategies and under what circumstances the firms would use to determine an end to the pandemic.<\/p>\n<p>Asked for comment on when Pfizer would declare an end to the pandemic for pricing purposes, the firm instead released a statement from D\u2019Amelio. \u201cWe are committed to the principle of equitable and affordable access for the Pfizer-BioNTech COVID-19 vaccine for people around the world,\u201d said D\u2019Amelio. \u201cWe have clearly stated in our public disclosures that we anticipate a pandemic phase that could last into 2022, where governments will be the primary purchasers of our vaccine.\u201d<\/p>\n<p><u>The vaccine makers\u2019<\/u> vague promises around affordability, while retaining a monopoly control of vaccine technology financed by public entities, have unsettled public health watchdogs.<\/p>\n<p>Achal Prabhala \u2014 coordinator for the AccessIBSA project, which campaigns for access to\u00a0medicines \u2014 notes that the U.S. government alone, through Operation Warp Speed, has pumped $18 billion into vaccine makers, in addition to advance payments for vaccines, ensuring that the pharmaceutical industry would face no financial risk.<\/p>\n<p>\u201cYou know, Americans are amazed that they\u2019re getting vaccines for free,\u201d said Prabhala. \u201cAnd of course they\u2019re not because they\u2019ve already paid for them once and now they\u2019re amazed that they\u2019re not paying for them twice.\u201d<\/p>\n<p>The pharmaceutical industry has faced declining public approval over the last decade. But the pandemic has presented a golden opportunity, noted Prabhala.<\/p>\n<p>\u201cEven though companies like Pfizer, which has not made the vaccine available to 85 percent of the world\u2019s population, are enjoying immense popularity in the U.S. and Europe because of the fact that they got the vaccines done fast, and they seem to work well. That\u2019s an unusually good position for pharma, they\u2019re not used to being thought of as saviors,\u201d he added.<\/p>\n<p>But the companies have held out on drastic or even slight price increases on the vaccines, Prabhala continued, because they are managing the potential for reputational risk. \u201cIt\u2019s pretty interesting that they are now waiting for the opportune time to raise prices once enough people have been vaccinated,\u201d he added.<\/p>\n<p>___________________________________________________<\/p>\n<p style=\"padding-left: 40px;\"><a href=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2017\/04\/lee-fang-e1491910506731.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-90385\" src=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2017\/04\/lee-fang-e1491910506731.jpg\" alt=\"\" width=\"100\" height=\"100\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"padding-left: 40px;\"><a target=\"_blank\" href=\"https:\/\/theintercept.com\/staff\/leefang\/\" class=\"Post-contact-link Post-contact-link--name\"  data-reactid=\"251\">Lee Fang &#8211; <\/a><a class=\"Post-contact-link\" href=\"mailto:lee.fang@theintercept.com\" data-reactid=\"252\">lee.fang@\u200btheintercept.com<\/a><\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"PostContent\" data-reactid=\"216\">\n<div data-reactid=\"233\">\n<p><a target=\"_blank\" href=\"https:\/\/theintercept.com\/2021\/03\/18\/covid-vaccine-price-pfizer-moderna\/?utm_medium=email&amp;utm_source=The%20Intercept%20Newsletter\" >Go to Original &#8211; theintercept.com<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>18 Mar 2021 &#8211; The U.S. pharmaceutical firms behind the approved coronavirus vaccines \u2014 Johnson &#038; Johnson, Moderna, and Pfizer \u2014 have quietly touted plans to raise prices on coronavirus vaccines in the near future and to capitalize on the virus\u2019s lasting presence. They pledged affordable vaccines \u2014 but only as long as there\u2019s a \u201cpandemic.\u201d<\/p>\n","protected":false},"author":4,"featured_media":90385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[225],"tags":[887,1009,232,2428,1447],"class_list":["post-181401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spotlight","tag-big-pharma","tag-big-tech","tag-capitalism","tag-medical-industrial-complex","tag-science-and-medicine"],"_links":{"self":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/181401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/comments?post=181401"}],"version-history":[{"count":1,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/181401\/revisions"}],"predecessor-version":[{"id":284845,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/181401\/revisions\/284845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media\/90385"}],"wp:attachment":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media?parent=181401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/categories?post=181401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/tags?post=181401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}