{"id":200465,"date":"2021-12-06T12:00:48","date_gmt":"2021-12-06T12:00:48","guid":{"rendered":"https:\/\/www.transcend.org\/tms\/?p=200465"},"modified":"2021-11-30T10:28:54","modified_gmt":"2021-11-30T10:28:54","slug":"new-study-links-major-fashion-brands-to-amazon-deforestation","status":"publish","type":"post","link":"https:\/\/www.transcend.org\/tms\/2021\/12\/new-study-links-major-fashion-brands-to-amazon-deforestation\/","title":{"rendered":"New Study Links Major Fashion Brands to Amazon Deforestation"},"content":{"rendered":"<div class=\"dcr-zjgnrw\" data-gu-name=\"standfirst\">\n<div class=\" dcr-mj1r7n\" data-print-layout=\"hide\">\n<blockquote><p><em>LVMH, Zara, Nike and others at risk of contribution to destruction of rainforest based on connections to leather industry.<\/em><\/p><\/blockquote>\n<div id=\"attachment_200467\" style=\"width: 510px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/11\/amazon-deforestation-brazil.webp\" ><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-200467\" class=\"wp-image-200467\" src=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/11\/amazon-deforestation-brazil.webp\" alt=\"\" width=\"500\" height=\"300\" srcset=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/11\/amazon-deforestation-brazil.webp 620w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2021\/11\/amazon-deforestation-brazil-300x180.webp 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><p id=\"caption-attachment-200467\" class=\"wp-caption-text\">Research has shown that the cattle industry is the single largest driver of deforestation of the Amazon and the fashion industry is a key cog in the leather exportation machine. Photograph: Carl de Souza\/AFP\/Getty Images<\/p><\/div>\n<p class=\"dcr-o5gy41\"><em>29 Nov 2021 &#8211; <\/em>New research into the fashion industry\u2019s complex global supply chains shows that a number of large fashion brands are at risk of contributing to deforestation in the Amazon rainforest, based on their connections to tanneries and other companies involved in the production of leather and leather goods.<\/p>\n<div id=\"maincontent\" class=\"dcr-j7ihvk\" tabindex=\"0\">\n<div class=\"article-body-commercial-selector article-body-viewer-selector  dcr-ucgxn1\">\n<p class=\"dcr-o5gy41\">The report, <a target=\"_blank\" href=\"https:\/\/slowfactory.earth\/supplychange\"  data-link-name=\"in body link\">released Monday<\/a>, analyzed nearly 500,000 rows of customs data and found that brands such as Coach, LVMH, Prada, H&amp;M, Zara, Adidas, Nike, New Balance, Teva, UGG and Fendi have multiple connections to an industry that props up Amazon deforestation.<\/p>\n<p class=\"dcr-o5gy41\">More than 50 brands have multiple supply-chain links to the largest Brazilian leather exporter, JBS, which is <a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/environment\/2020\/jul\/27\/revealed-new-evidence-links-brazil-meat-giant-jbs-to-amazon-deforestation\"  data-link-name=\"in body link\">known to engage in Amazon deforestation<\/a>. JBS recently made a commitment to <a target=\"_blank\" href=\"https:\/\/news.mongabay.com\/2021\/04\/beef-giant-jbs-vows-to-go-deforestation-free-14-years-from-now\/\"  data-link-name=\"in body link\">achieve zero deforestation<\/a> across its global supply chain by 2035, something<a target=\"_blank\" href=\"https:\/\/www.greenpeace.org.uk\/news\/jbs-extends-immunity-to-forest-criminals-to-feed-its-supply-chain-until-at-least-2035-in-surreal-global-commitment\/\"  data-link-name=\"in body link\"> environmental groups have called insufficient<\/a>.<\/p>\n<p class=\"dcr-o5gy41\">The study was conducted by Stand.earth, a supply chain research firm. The findings are surprising, in part because a number of the brands surveyed have recently announced policies to untangle themselves from actors along the supply chain that contribute to deforestation.<\/p>\n<p class=\"dcr-o5gy41\">\u201cWith a third of companies surveyed having some kind of policy in place, [you\u2019d expect] that would have an impact on deforestation,\u201d said Greg Higgs, one of the researchers involved in the report. \u201cThe rate of deforestation is increasing, so the policies have no material effect.\u201d<\/p>\n<p class=\"dcr-o5gy41\">The researchers hope to one day expand to other industries that rely heavily on leather, like the automotive sector.<\/p>\n<p class=\"dcr-o5gy41\">In 2019 and 2020, Brazil faced<a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/environment\/2019\/aug\/23\/amazon-fires-global-leaders-urged-divert-brazil-suicide-path\"  data-link-name=\"in body link\"> criticism<\/a> from world leaders for<a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/environment\/2020\/oct\/01\/brazil-amazon-rainforest-worst-fires-in-decade\"  data-link-name=\"in body link\"> not doing more<\/a> to protect the forest from raging wildfires. Deforestation in the critical ecosystem<a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/environment\/2021\/aug\/20\/brazil-amazon-deforestation-report-bolsonaro-climate\"  data-link-name=\"in body link\"> continues<\/a> at an alarming rate. Research has shown that the cattle industry is<a target=\"_blank\" href=\"https:\/\/insights.trase.earth\/yearbook\/contexts\/brazil-beef\/\"  data-link-name=\"in body link\"> the single largest driver of deforestation of the Amazon rainforest<\/a> and the fashion industry is animportant cog in the leather exportation machine.<\/p>\n<p class=\"dcr-o5gy41\">In fact, projections show that in order to keep supplying consumers with wallets, handbags and shoes,<a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/fashion\/2016\/mar\/13\/is-it-time-to-give-up-leather-animal-welfare-ethical-lucy-siegle\"  data-link-name=\"in body link\"> the fashion industry must slaughter 430m cows annually by 2025<\/a>.<\/p>\n<p class=\"dcr-o5gy41\">Their analysis does not prove a direct link between each fashion brand and Amazon deforestation; instead, researchers found connections that increase the probability of any individual garment coming from cattle ranching in the Amazon, an industry described as<a target=\"_blank\" href=\"https:\/\/wwf.panda.org\/discover\/knowledge_hub\/where_we_work\/amazon\/amazon_threats\/unsustainable_cattle_ranching\/\"  data-link-name=\"in body link\"> the No 1 culprit of deforestation in the area<\/a>.<\/p>\n<p class=\"dcr-o5gy41\">The report identified fashion brands that participate in the Leather Working Group or other voluntary commitments, but highlight that the Leather Working Group evaluates tanneries only on their ability to trace leather back to slaughterhouses, not back to farms.<\/p>\n<p class=\"dcr-o5gy41\">\u201cThe goal is to develop a clear plan [for the fashion industry] to close the loopholes,\u201d said Jungwon Kim, vice-president of strategy of Slow Factory, the climate justice non-profit that collaborated on the report.<\/p>\n<p class=\"dcr-o5gy41\">Of the 84 companies analyzed by the report, 23 had explicit policies on deforestation. The researchers believe those 23 companies are \u201clikely\u201d violating their own policies, based on their findings. The fashion house LVMH, for example, was found to have a high risk of connections to Amazon deforestation \u2013 despite the fact that earlier this year the brand<a target=\"_blank\" href=\"https:\/\/www.lvmh.com\/news-documents\/news\/lvmh-unesco-take-joint-amazon-project-further-on-international-biodiversity-day\/\"  data-link-name=\"in body link\"> pledged to<\/a> protect the vulnerable region with Unesco.<\/p>\n<p class=\"dcr-o5gy41\">S\u00f4nia Guajajara, executive coordinator of the Brazilian Indigenous Peoples\u2019 Alliance (APIB), said brands have \u201cthe moral responsibility, the influence and the economic resources\u201d to stop working with suppliers contributing to deforestation in the Amazon today, \u201cnot in 10 years, not in 2025\u201d.<\/p>\n<p class=\"dcr-o5gy41\">The effect of recent wildfires in the Amazon has had devastating consequences for Indigenous groups, who say president Jair Bolsonaro forcibly<a target=\"_blank\" href=\"https:\/\/insideclimatenews.org\/news\/11082021\/amazon-indigenous-tribes-jair-bolsonaro-international-criminal-court\/\"  data-link-name=\"in body link\"> removed Indigenous peoples<\/a> to make way for agriculture, mining and other development activities.<\/p>\n<p class=\"dcr-o5gy41\">Angeline Robertson, an investigative researcher who worked on the study, told the Guardian she hopes the fashion industry will take cues from their analysis and \u201cwork in their own self-interest\u201d.<\/p>\n<p class=\"dcr-o5gy41\">\u201cIn this time of climate emergency, if the fashion industry wants to be relevant, this is the opportunity,\u201d she said.<\/p>\n<p class=\"dcr-o5gy41\">C\u00e9line Semaan, chief executive and co-founder of Slow Factory, said brands should not use this as an opportunity to contribute to deforestation elsewhere, such as Guatemala or Mexico, but invest in and explore alternatives that are not extractive.<\/p>\n<p class=\"dcr-o5gy41\">With lab-grown alternatives on the rise, a future where your favorite bag or sneakers don\u2019t come at the expense of the Amazon rainforest is possible.<\/p>\n<p class=\"dcr-o5gy41\">\u201cAt the end of the day, we have to find other solutions and other alternative leathers that are not animal-based and that are not plastic-based,\u201d said Semaan. \u201cWith the resources that fashion companies have, there\u2019s really no excuse.\u201d<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.theguardian.com\/us-news\/2021\/nov\/29\/fashion-industry-amazon-rainforest-deforestation\" >Go to Original &#8211; theguardian.com<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>29 Nov 2021 &#8211; LVMH, Zara, Nike and others at risk of contribution to destruction of rainforest based on connections to leather industry.<\/p>\n","protected":false},"author":4,"featured_media":200467,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61],"tags":[536,1176,547,239,2605,1690,686,2604,550,794,401,2109,1393,993,1797,487,866,2071,541,1766,846,1200,1255,329,92],"class_list":["post-200465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-environment","tag-amazonia","tag-bolsonaro","tag-brazil","tag-brics","tag-carbon-source","tag-cattle-and-ranch-farmers","tag-climate-change","tag-co2","tag-corruption","tag-deforestation","tag-environment","tag-fashion-industry","tag-forest-fires","tag-global-warming","tag-greenpeace","tag-human-rights","tag-indigenous-rights","tag-jbs","tag-latin-america-caribbean","tag-leather","tag-meat-industry","tag-natures-rights","tag-rain-forests","tag-resources","tag-violent-conflict"],"_links":{"self":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/200465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/comments?post=200465"}],"version-history":[{"count":0,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/200465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media\/200467"}],"wp:attachment":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media?parent=200465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/categories?post=200465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/tags?post=200465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}