{"id":222949,"date":"2022-10-31T12:02:25","date_gmt":"2022-10-31T12:02:25","guid":{"rendered":"https:\/\/www.transcend.org\/tms\/?p=222949"},"modified":"2022-10-29T05:38:32","modified_gmt":"2022-10-29T04:38:32","slug":"musk-takes-twitter-helm-enacts-sweeping-change-as-deal-closes","status":"publish","type":"post","link":"https:\/\/www.transcend.org\/tms\/2022\/10\/musk-takes-twitter-helm-enacts-sweeping-change-as-deal-closes\/","title":{"rendered":"Musk Takes Twitter Helm, Enacts Sweeping Change as Deal Closes"},"content":{"rendered":"<p><a href=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2022\/04\/elon-musk-twitter-feature-800x417-1.jpg\" ><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-209607\" src=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2022\/04\/elon-musk-twitter-feature-800x417-1-300x156.jpg\" alt=\"\" width=\"300\" height=\"156\" srcset=\"https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2022\/04\/elon-musk-twitter-feature-800x417-1-300x156.jpg 300w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2022\/04\/elon-musk-twitter-feature-800x417-1-768x400.jpg 768w, https:\/\/www.transcend.org\/tms\/wp-content\/uploads\/2022\/04\/elon-musk-twitter-feature-800x417-1.jpg 800w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><em>28 Oct 2022 &#8211; <\/em>Elon Musk wasted no time taking complete control of <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/quote\/TWTR:US\" title=\"Company Overview\" >Twitter Inc.<\/a> The billionaire appointed himself chief executive officer, dismissed senior management and immediately began reshaping strategy at one of the world\u2019s most influential social media platforms as his $44 billion take-private deal closed.<\/p>\n<p>Musk, 51, is replacing Parag Agrawal, who was fired along with three other top executives, a person familiar with the matter said, asking not to be identified discussing internal deliberations. The mercurial entrepreneur, who also leads <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/quote\/TSLA:US\" title=\"Company Overview\" >Tesla Inc.<\/a> and <a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/quote\/711339Z:US\" title=\"Company Overview\" >SpaceX<\/a>, may eventually cede the Twitter CEO role in the longer term, the person added. Twitter representatives declined to comment.<\/p>\n<p class=\"paywall\">Musk\u2019s acquisition puts the world\u2019s richest man in charge of a struggling social network after six months of public and legal wrangling. Among Musk\u2019s first moves: changing the leadership. Departures include Vijaya Gadde, the head of legal, policy and trust; Chief Financial Officer Ned Segal, who joined Twitter in 2017; and Sean Edgett, who has been general counsel at Twitter since 2012. Edgett was escorted out of the building, Bloomberg News <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-28\/musk-completes-44-billion-twitter-deal-ending-months-of-enmity\" title=\"Musk Closes $44 Billion Twitter Deal, Fires Top Executives (1)\"  target=\"_blank\" rel=\"noopener\">reported<\/a>.<\/p>\n<p class=\"paywall\">Musk also intends to do away with permanent bans on users because he doesn\u2019t believe in lifelong prohibitions, the person said. That means people previously booted off the platform may be allowed to return, a category that would include former president Donald Trump, the person said. It\u2019s unclear however if Trump would be allowed back on Twitter in the near term.<\/p>\n<p class=\"paywall\">In response to a Twitter user complaining they are being \u201cshadowbanned, ghostbanned, searchbanned,\u201d as well as having followers removed, Musk said in a tweet on Friday that he will be \u201c<a href=\"https:\/\/www.bloomberg.com\/news\/terminal\/RKGOGOMB2SJO\" class=\"terminal-news-story\" title=\"Elon Musk: @catturd2 I will be digging in more today\"  target=\"_blank\" rel=\"noopener\">digging in more today<\/a>.\u201d<\/p>\n<p class=\"paywall\">The takeover caps a convoluted saga that began in January with the billionaire\u2019s quiet accumulation of a major stake in the company, his growing exasperation with how it\u2019s run and an eventual merger accord that he later spent months trying to unravel. Musk\u2019s buyout marks the end of nine years of public trading. Twitter <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-28\/twitter-caps-nine-years-of-largely-unfulfilled-promise-on-nyse\" title=\"Twitter Caps Nine Years of Largely Unfulfilled Promise on NYSE\"  target=\"_blank\" rel=\"noopener\">debuted with a bang<\/a> on the New York Stock Exchange in 2013 but failed to match the rocket ride achieved by some other tech heavyweights.<\/p>\n<p class=\"paywall\">The change in leadership will bring immediate disruption to Twitter\u2019s operations, in part because many of Musk\u2019s ideas for how to change the company are at odds with how it has been run for years. He\u2019s said he wants to ensure \u201c<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-08\/kanye-west-returns-to-twitter-welcomed-by-elon-musk\" title=\"Kanye West Returns to Twitter, Welcomed by Elon Musk (2)\"  target=\"_blank\" rel=\"noopener\">free speech<\/a>\u201d on the social network.<\/p>\n<figure class=\"figure-expandable paywall\" data-id=\"392777894\" data-type=\"image\" data-image-type=\"photo\" data-image-size=\"full\" data-align=\"center\">\n<div class=\"image figure-expandable-image__b21aa779\" tabindex=\"0\" role=\"button\" aria-label=\"Open image in viewer\">\n<div id=\"lazy-img-392777894\" class=\"lazy-img\"><img decoding=\"async\" class=\"lazy-img__image loaded aligncenter\" src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iM4UBPm1.fGk\/v0\/800x-1.jpg\" alt=\"TOPSHOT-US-TWITTER-MUSK-INTERNET-JUSTICE\" data-native-src=\"https:\/\/assets.bwbx.io\/images\/users\/iqjWHBFdfxIU\/iM4UBPm1.fGk\/v0\/-1x-1.jpg\" data-img-type=\"photo\" \/><\/div>\n<\/div><figcaption>\n<div class=\"news-figure-caption-text caption\" style=\"text-align: center;\"><strong>A screengrab of Elon Musk carrying a sink as he enters the Twitter headquarters in San Francisco on Oct. 26.<\/strong><\/div>\n<div class=\"news-figure-credit credit\" style=\"text-align: center;\"><strong>Source: Twitter account of Elon Musk\/AFP\/Getty Images<\/strong><\/div>\n<\/figcaption><\/figure>\n<p class=\"paywall\">Twitter banned Trump days after the 2021 Capitol insurrection, citing the \u201crisk of further incitement of violence.\u201d With the former president widely expected to make another run for the White House in 2024, a return to Twitter could grant him an opportunity to turbocharge his message.<\/p>\n<p class=\"paywall\">More broadly, Musk\u2019s initiatives threaten to <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-12\/twitter-twtr-has-only-bad-outcomes-from-elon-musk-deal\" title=\"Twitter Faces Only Bad Outcomes If $44 Billion Musk Deal Closes\"  target=\"_blank\" rel=\"noopener\">undo<\/a> years of Twitter\u2019s efforts to reduce bullying and abuse on the platform.<\/p>\n<p class=\"paywall\">The prospect of less restrictive content moderation under Musk\u2019s leadership has prompted concerns that dialogue on the social network will deteriorate, eroding years of efforts by the company and its \u201ctrust and safety\u201d team to limit offensive or dangerous posts. On Thursday, Musk posted a note to advertisers seeking to reassure them he doesn\u2019t want Twitter to become a \u201cfree-for-all hellscape.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"500\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">the bird is freed<\/p>\n<p>&mdash; Elon Musk (@elonmusk) <a target=\"_blank\" href=\"https:\/\/twitter.com\/elonmusk\/status\/1585841080431321088?ref_src=twsrc%5Etfw\" >October 28, 2022<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>As the Oct. 28 deadline neared, Musk began putting his stamp on the company, posting a video of himself walking into the headquarters and changing his profile descriptor on the platform he now owns to \u201cChief Twit.\u201d<\/p>\n<aside class=\"left-rail-newsletter\"><\/aside>\n<p>He arranged meetings between Tesla engineers and product leadership at Twitter, and he planned to address the staff on Friday, people familiar with the matter said. Twitter\u2019s engineers could no longer make changes to code as of noon Thursday in San Francisco, part of an effort to ensure that nothing about the product changes ahead of the deal closing, the people said.<\/p>\n<blockquote><p><em><strong>Read more: <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-12\/twitter-twtr-has-only-bad-outcomes-from-elon-musk-deal\" title=\"Twitter Faces Only Bad Outcomes If $44 Billion Musk Deal Closes\"  target=\"_blank\" rel=\"noopener\">Twitter Faces only Bad Outcomes if $44 Billion Musk Deal Closes<\/a><\/strong><\/em><\/p><\/blockquote>\n<p>Twitter employees have been bracing for layoffs since the transaction was announced in April, and Musk floated the idea of cost cuts to banking partners when he was initially fundraising for the deal. Some potential investors were <a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-10-21\/twitter-tells-staff-there-aren-t-plans-for-companywide-layoffs\" title=\"Twitter Tells Staff There Aren\u2019t Plans for Companywide Layoffs\"  target=\"_blank\" rel=\"noopener\">told<\/a> Musk plans to cut 75% of Twitter\u2019s workforce, which now numbers about 7,500, and expects to double revenue within three years, a person familiar with the matter said earlier this month.<\/p>\n<p>While visiting Twitter headquarters on Wednesday, Musk told employees that he doesn\u2019t plan to cut 75% of the staff when he takes over the company, according to people familiar with the matter.<\/p>\n<p>The past six months have been <a href=\"https:\/\/www.bloomberg.com\/news\/features\/2022-04-13\/timeline-how-elon-musk-became-twitter-s-twtr-most-influential-investor\" title=\"Elon Musk's Path From Twitter Shareholder to Successful Acquirer\"  target=\"_blank\" rel=\"noopener\">challenging<\/a> for Twitter employees, who have primarily followed the ups and downs of the roller-coaster deal through the news headlines.<\/p>\n<p>Many have been unhappy with Musk\u2019s involvement and some have questioned his qualifications to run a social networking company. His support of a far-right political candidate in Texas, plus sexual harassment accusations from a former SpaceX flight attendant in May, have raised additional concerns. During a video Q&amp;A with Musk in June, some employees mocked Musk on internal Slack channels. Others have ridiculed or chided him publicly on Twitter throughout the deal process.<\/p>\n<div class=\"trashline\"><em>(Updates with Musk tweet in fifth paragraph)<\/em><\/div>\n<div><\/div>\n<div><a target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/technology\" >Go to Original &#8211; bloomberg.com<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>28 Oct 2022 &#8211; Elon Musk wasted no time taking complete control of Twitter Inc. The billionaire appointed himself chief executive officer, dismissed senior management and immediately began reshaping strategy at one of the world\u2019s most influential social media platforms as his $44 billion take-private deal closed.<\/p>\n","protected":false},"author":4,"featured_media":209607,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62],"tags":[2305,234,1006,1008],"class_list":["post-222949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","tag-elon-musk","tag-media","tag-social-media","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/222949","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/comments?post=222949"}],"version-history":[{"count":0,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/posts\/222949\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media\/209607"}],"wp:attachment":[{"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/media?parent=222949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/categories?post=222949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.transcend.org\/tms\/wp-json\/wp\/v2\/tags?post=222949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}