On 21 Aug 2019, Iran’s foreign minister, Dr. Javad Zarif, gave a speech at the Stockholm International Peace Research Institute, SIPRI. The media coverage of his visit to Sweden was yet another illustration of the ‘free’ Western media’s freedom to be ignorant, selective and biased – and that ‘omission,’ at least as much as ‘fake,’ is a huge problem for media consumers’ chances to understand international affairs.