“Advergames”: New Tricks to Sell Junk Food to Children
CAPITALISM, 2 Jun 2014
Channel 4 News, UK, reports on the new trend to circumvent legislation brought in to limit the typo of advertising that can be directed to children. “Companies including McDonald’s and Coca-Cola should be stopped from designing apps and online games that advertise their products directly to children, according to a leading marketing academic. Channel 4 Dispatches has found that junk food companies are exploiting a legal loophole to design games on smartphones, tablets and computers targeted at children. Dr Haiming Hang of the University of Bath told the Daily Telegraph the practice raises “fundamental questions”….”Companies are manipulating children into wanting food and drinks that are high in salt, sugar and fat.”
The European Union has framework legislation in place which sets down minimum provisions on advertising to children for its 27 member states. It includes, amongst other points “Product placement is not allowed in children’s programs.”
Smartphones and tables are given to children by parents who would otherwise keep a close eye on what they are watching on TV, without realising that the innocent looking games have all kinds of invitations and rewards planted by the junk food industry. Calls to ban such advertising are being made but no legislation can replace parents’ attention to the contents of programs and games on offer.
Silvia Swinden – Author of From Monkey Sapiens to Homo Intentional: The Phenomenology of the Nonviolent Revolution, Adonis & Abbey, London, 2006.
DISCLAIMER: The statements, views and opinions expressed in pieces republished here are solely those of the authors and do not necessarily represent those of TMS. In accordance with title 17 U.S.C. section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. TMS has no affiliation whatsoever with the originator of this article nor is TMS endorsed or sponsored by the originator. “GO TO ORIGINAL” links are provided as a convenience to our readers and allow for verification of authenticity. However, as originating pages are often updated by their originating host sites, the versions posted may not match the versions our readers view when clicking the “GO TO ORIGINAL” links. This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.
Click here to go to the current weekly digest or pick another article: