Undercover Video Exposes Alleged Cruelty at Digiorno Dairy Supplier
ANIMAL RIGHTS - VEGETARIANISM, 16 Dec 2013
DiGiorno, the nation’s largest it’s-not-delivery frozen pizza industry, has cut ties with Wiese Brothers Farm after a video surfaced depicting alleged abuse of the farm’s dairy cows.
The video, shot by an undercover activist for Mercy for Animals, shows workers at the Wisconsin dairy farm kicking, beating and stabbing cows, as well as dragging them with ropes.
“Nestlé is outraged and deeply saddened by the mistreatment of animals shown in this video,” Deborah Cross, a spokesperson for Nestlé’s pizza division, which manufactures DiGiorno pizza, told NBC News. Foremost Farms USA, DiGiorno’s cheese supplier, also indicated that it will no longer accept dairy from the farm.
The Wiese family, for its part, said it was “shocked and saddened” by the video. They fired two employees and removed a third from “animal handling” responsibilities; local police are conducting further investigations.
In contrast to the continued rampant and unregulated animal abuse fueling the meat industry, and to the spate of new legislation aimed at quieting — and even punishing — those who try to expose it, DiGiorno’s swift response indicates that the industry is finally starting to pay attention. Businessweek places it as part of an encouraging trend:
Paul Shapiro, a spokesman for the Humane Society of the United States, says a farm animal protection campaign that started back in 2005 has “only started paying off in the last few years.” In one sign of the shift, major food companies fromGeneral Mills (GIS) to Kraft Foods (KRFT) recently pledged to use humanely raised meat, according to the society.
Just last year, Nestlé began developing responsible sourcing guidelines based on its commitments to improved animal welfare. A document on its corporate website lists “Five Freedoms” to be applied to animal welfare that go beyond hunger and shelter to “freedom from fear and distress” and “freedom to express normal patterns of behavior.”
Lindsay Abrams is an assistant editor at Salon, focusing on all things sustainable. Follow her on Twitter @readingirl, email email@example.com.
DISCLAIMER: The statements, views and opinions expressed in pieces republished here are solely those of the authors and do not necessarily represent those of TMS. In accordance with title 17 U.S.C. section 107, this material is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. TMS has no affiliation whatsoever with the originator of this article nor is TMS endorsed or sponsored by the originator. “GO TO ORIGINAL” links are provided as a convenience to our readers and allow for verification of authenticity. However, as originating pages are often updated by their originating host sites, the versions posted may not match the versions our readers view when clicking the “GO TO ORIGINAL” links. This site contains copyrighted material the use of which has not always been specifically authorized by the copyright owner. We are making such material available in our efforts to advance understanding of environmental, political, human rights, economic, democracy, scientific, and social justice issues, etc. We believe this constitutes a ‘fair use’ of any such copyrighted material as provided for in section 107 of the US Copyright Law. In accordance with Title 17 U.S.C. Section 107, the material on this site is distributed without profit to those who have expressed a prior interest in receiving the included information for research and educational purposes. For more information go to: http://www.law.cornell.edu/uscode/17/107.shtml. If you wish to use copyrighted material from this site for purposes of your own that go beyond ‘fair use’, you must obtain permission from the copyright owner.
Click here to go to the current weekly digest or pick another article:
ANIMAL RIGHTS - VEGETARIANISM: